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Posts Tagged ‘SEO’
Is Your Site Secure?
The Internet is an amazing place, but it can also be very dangerous. Many times, webmasters are so focused on issues such as duplicate content that they neglect to properly secure their site from hackers and spammers. According to Sasi Parthasarathy of Bing, security is extremely undervalued, especially, since it could make or break a business’s credibility on the Web.
Surprise Announcements from Search Engines
Each conference has its share of announcements, but SMX East had a couple of surprise revelations directly from the search engines. The first announcement pertains to the canonical tag that WebProNews first told you about in February of this year.
Tips for Making Money Next Week
It is amazing that sometimes what seems like the smallest change could actually have the biggest impact in business. Amanda Watlington, the Owner of Searching for Profit, shares how making those minute adjustments could allow you to make money next week.
How Google Penalties Can Help Your Site
In this clip, Jim Hedger takes the mic for WebProNews, and talks to Ross Dunn, CEO and Founder of Stepforth Web Marketing about how Google penalties can actually be good for your site.
Make the Most of Your SEO
Back in March of 2008, Rand Fishkin wrote a blog post in which he indicated that Google uses the first link between any two pages that is found in the source. The post puzzled many people including Ray “Catfish” Comstock of BusinessOnLine.
WordStream Simplifies Keyword Management
Rob Adler, the president and CEO of WordStream, spoke to WebProNews while at SES San Jose 2009. He explained that WordStream – which can also help with keyword discovery – can take an array of keywords and organize them into tightly themed groupings of just 20 to 50 terms.
Understanding Bing’s Toolbox
Before Bing launched, many people speculated what it would offer. Webmasters, developers, and advertisers were primarily concerned with the Toolbox. As Rajesh Srivastava of Bing tells WebProNews, there were three important principles that Bing wanted to convey with their Toolbox.
Canonical Tag Vs. 301 Redirect
Is the canonical tag a better option than a 301 redirect? As Greg Grothaus of Google explains, the 301 redirect was the previous recommendation for duplicate page situations. However, that doesn’t mean that it is always the best option. The 301 redirect is primarily on the server side and transfers all the traffic from one page to another page permanently.
Creating a Self-Service Sales Cycle
What happens if your onsite analytics look good, but you still aren’t drawing conversions? Bryan Eisenberg of FutureNow encountered that very situation when he was approached with a site that sells kayaks. He found that the problem was not with the individual pages on the site, but instead, with the actual process leading up to the conversion.
How to Communicate with CMO
The barrier between the C-level executives and the junior associates at companies has been a popular topic at recent industry events, specifically regarding the areas of SEO, SEM, and social media. Kevin Ryan, the CMO for WebVisible, shares his interesting perspective with WPN since he is also a well-respected individual within the search industry itself.