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Posts Tagged ‘SEO’
Creating a Self-Service Sales Cycle
What happens if your onsite analytics look good, but you still aren’t drawing conversions? Bryan Eisenberg of FutureNow encountered that very situation when he was approached with a site that sells kayaks. He found that the problem was not with the individual pages on the site, but instead, with the actual process leading up to the conversion.
How to Communicate with CMO
The barrier between the C-level executives and the junior associates at companies has been a popular topic at recent industry events, specifically regarding the areas of SEO, SEM, and social media. Kevin Ryan, the CMO for WebVisible, shares his interesting perspective with WPN since he is also a well-respected individual within the search industry itself.
New Hope for Publishing Industry?
A recent report from the NAA and Nielsen Online reveals that one-third of all Internet traffic is going to newspaper websites. Does that data surprise you considering the current struggles of the newspaper industry? Maybe traditional media finally understands what works online.
Do-It-Yourself Search Engine Marketing
Anne Kennedy and Mikkel Svendsen have joined forces in an effort that provides users with a self-service product for search engine marketing. Joblr is geared toward people who do not want to be SEO experts but need help in improving their websites.
Getting Your Mobile App Found
The iPhone craze has resulted in businesses and developers rushing to create their own mobile applications. Since there is an app for just about anything, it is important to make sure that your app stands out from all the others.
Low-Cost Search Tactics
Although search marketing is not known as being an extremely expensive marketing endeavor, it still takes some monetary resources. Not every small mom-n-pop business has the budget to fund these efforts. Matt Van Wagner of Find Me Faster explains that, in spite of these circumstances, the Web offers every business an opportunity to be found, even with a small budget.
Inside the World of Yahoo! SEO
Did you ever wonder how SEO/SEM was done for a large company with multiple properties? Put your speculations to rest and meet David Roth, the Director of Search Marketing at Yahoo! His job is to organize and manage the marketing of the 15 different properties in the U.S. as well as the global SEO practices for the company.
Keeping SEO Business Alive
The recession has had a significant impact on the business sector as a whole. Some businesses have actually seen changes for the good, while others have unfortunately, faced many difficult changes. Although the recession has not tremendously impacted the business of SEO, it has brought on a new set of challenges.
The Search Industry in 2014
Where do you see the search industry heading in the future? SEOs and SEMs are notorious for asking this question, since the industry changes so rapidly. As a result of both user and technology advances, the industry must constantly be looking forward in order to be effective in current efforts.
Is SEO Dead?
The stability in the future of search has recently been put into question due to the impact of social media on search. Since people are doing more and more searches on social sites such as Facebook and Twitter, does it mean that social media will eventually replace search engines?