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Posts Tagged ‘seomoz’
Ranking Factors That Matter
Rand Fishkin of SEOmoz talked with us about ranking factors, but took a different approach than Laura Lippay of Yahoo. Experts are quick to offer advice on how to get your site to rank well, but does their advice match the data? What the data shows is what really matters.
NYT and GateHouse Media Settle Despite Concerns
The New York Times Co. was forced to change its linking practices after it reached a settlement agreement with GateHouse Media. This is another case that raises legal issues in relation to what most consider to be a typical Web-linking practice. This case and the issues it brings up regarding fair use disturbs legal scholars Clarke Walton and Sarah Bird.
Linking Standard to Change?
The case involving Jones Day and BlockShopper threatens the practice of linking on the Web. Attorneys Sarah Bird and Clarke Walton were both surprised by the accusations Jones Day brought against Blockshopper since legitimate links are typically favored online. In this video, the two legal scholars share their opinions on both parties involved.
American Airlines and Google Settlement
When American Airlines sued Google over trademark policy back in 2007, the case received a lot of attention. The settlement of the two companies may have received even more notice since the terms remain confidential. Legal scholars such as Sarah Bird and Clarke Walton were drawn to this case because they were hoping to find out if trademark policy is truly a legal and viable business model.
SEO Metrics to Replace PageRank?
Rand Fishkin and SEOmoz introduced their tool Linkscape at SMX East and WebProNews was there to get the story. We followed up with Rand at SMX West to get an update on the tool. Rand prefaces the discussion by boldly stating that they are “a few months away from reversing Google’s algorithm.” (If that does happen, just know that WebProNews broke the story. J) As we all wait on that to happen, Rand tells of a different technique SEOs can work on.
Affiliate Marketing Case Study
As we delve into our legal series, the first case we look at involves the Federal Trade Commission, Impulse Media Group, and affiliates. As many people know and have witnessed first hand, affiliates and the legalities surrounding them can be a delicate issue. In this video, attorneys Sarah Bird and Clarke Walton discuss the case, the outcome, what the companies involved did right, and what they did wrong.
SMX West Legal: ICANN Accepts New Generic Top-Level Domains
Although it is a very important area, it seems that many times, we overlook the legal side of search. To rectify that error, Sarah Bird of SEOmoz, catches us up by talking to Clarke Walton of Walton Law Firm about several hot legal issues and how they affect search marketers. Specifically, Clarke discusses the latest news from ICANN pertaining to the new generic Top-Level Domains (gTLD) program.
Linkscape: Making Valuable Link Data Available
Rand Fishkin and the SEOmoz crew have a new tool to add to their roster. Linkscape crawls the Web and allows access to link information on more than 30 billion web pages.
Let’s Talk Analytics, Conversions, Cloaking, and More
It’s always good to hear what Rand Fishkin of SEOmoz has to say and the conversation at SMX Advanced was no exception. Rand talks about the latest tools from SEOmoz including a new analytics tool that not only allows you to track your own statistics, but also those of your competition. SEOmoz has also updated [...]
“SEO” to Become a Trademark?
The online community has been in an uproar since the news that someone is in the process of obtaining a trademark for the term “SEO.” Jason Gambert of Modern Consulting Solutions has gained approval from the Trademark Office and is now moving toward publication. WebProNews Reporter Abby Prince talked with Sarah Bird, Esquire, of SEOmoz, [...]