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Posts Tagged ‘SES Chicago 2008’
SES Chicago: Need Help Starting a Podcast?
Radio is proof that audio is a powerful medium and podcasting has brought that medium to great new levels. Podcasting delivers a message without interruptions and noise. Due to the convenience of podcasts, businesses can use them to develop their brand and build brand loyalty with their customers. In this video, Amanda Watlington of Searching for Profit speaks out about podcasts, the importance of optimizing them, and current trends with them.
SES Chicago: Getting Top-Rated Content With Blogs and Feeds
As search has evolved, so have searchers. They are no longer looking at corporate websites as the authority, but they are instead looking at their peers and other searchers who have had similar situations to theirs. Searchers want reviews, blogs, and social interaction. So why not take advantage of these free digital assets? In this video, Sally Falkow of Expansion Plus Inc. explains how the use of blogs and feeds is a very smart strategy for businesses to adopt in this economy because it is inexpensive and gets search results.
SES Chicago: SEO Perks to Blogging
We’ve talked many times about the advantages of blogging. One area that we haven’t touched on a lot however is the SEO benefits of blogging. In this video, Stephan Spencer discusses the SEO friendly blogging platforms and the non-SEO friendly blogging platforms.
SES Chicago: Optimize Your Landing Page for Profit
After the challenging economy of 2008, businesses know that they have to make every dollar and second count. Most businesses also realize that this means their online marketing efforts have to be effective. As Tim Ash of SiteTuners explains in this video interview, having an optimized landing page is a big part of making your online marketing efforts more effective.
SES Chicago: Utilizing Maps for Your Business
“Maps: They’re Not Just for Driving Anymore” was the title of one of the sessions at SES Chicago. It is interesting to see how maps truly have evolved and are not just for driving or for directions or for learning geography. They now have a much deeper meaning as Sage Lewis of SageRock explains in this video.
SES Chicago: Optimized Site Vs. Search Friendly Site
Everyone wants both an optimized website and a search friendly website, but it seems that most sites lean either one way or the other. What comes first - optimization or search friendliness? In this video, Chris Boggs of Rosetta (formerly Brulant) explains how realizing that there is a difference between optimizing a site and making it search friendly is the main problem behind the misunderstanding of this topic.
Facebook, Google, and Reputation Management
Dave Naylor is an interesting guy with his share of opinions. And with more than a decade of SEO experience, he has obtained the status of an authority in the industry. In this video, Dave voices his opinions about Facebook Connect, Google, Google SearchWiki, and his expectations for 2009.
SES Chicago: The Importance of Executing a Campaign
Out of all the people we talk to about any campaign whether it is marketing, SEO, PPC, or whatever else, they all tell us to set goals and keep those goals in mind throughout the entire campaign. While that is very true, Todd Friesen in the above video explains how more times than not, that goal seems to override the execution of your campaign.
SES Chicago: Benefits of Blogging for Business in a Recession
Blogging is the most cost-efficient business strategy any company can have in the midst of this dire economy. People on both the buyer side and the company side are reaching out to the Web and utilizing it. As Jennifer Evans Laycock of Search Engine Guide explains in this video, consumers have less money to spend and therefore research their purchases more.
SES Chicago: Lesson in Google Website Optimizer
Google Website Optimizer is a great tool, but just like any other tool, it too has to be used correctly in order for it to work correctly. Kayden Kelly of Blast Advanced Media is an evangelist for Google Website Optimizer and believes the tool takes analytics to a whole new level that gets actionable data for clients. He lists five tips for getting started and using the tool.