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Posts Tagged ‘SES Chicago 2008’
SES Chicago: 2009 to Bring More Personalization and Blended Search
One of the running themes of SES Chicago 2008 was an intense focus on personalization. In this video Kevin Ryan, the SES Advisory Board Chair, points out the interesting contradiction between privacy concerns and personalization. While people are still very concerned about their privacy, they actually set those concerns aside when it comes to personalization. The possibilities and results of customization are so impressive that people do not mind putting their privacy aside to see it develop.
SES Chicago: Bruce Clay Revisits His Ranking Is Dead Statement
Last month at PubCon, Bruce Clay made a powerful statement that stirred up a tremendous buzz in the SEO crowd. He expounded further upon his declaration that “ranking is dead” in his WebProNews video interview with Mike McDonald. While many people agree with Bruce on this matter, many people also disagree. In the above video from SES Chicago, Bruce clarifies his bold statement.
SES Chicago: Ensuring Your Website Has a Clear Purpose
Website usability is one of those things that most companies know is important but put it on the back burner when comparing it with creativity and web design. The fact is that a lot of companies want their site to look so impressive and so unique that they leave out checking to see if a potential consumer can actually use it. Matt Bailey of SiteLogic Marketing advises companies to always conduct a “Mom Test” to get a true usability answer.
SES Chicago: Ever Heard of Marketing Bird Poop?
It may sound crazy, but it worked and even went viral! Shizuka, a high-end beauty spa in midtown Manhattan, approached Bill Balderaz of Webbed Marketing in an effort to promote and market their company. The spa wanted to raise brand awareness, show how they were different, bring in new clients, and gain media attention. After examining the spa’s products, Bill and his crew discovered an ingredient that would create a lot of buzz… sterilized nightingale droppings, AKA bird poop.
SES Chicago: Google Explains Click Fraud
Click fraud is a very complex issue. Unfortunately, much of the information available has been misinterpreted due to that complexity. In this video, Shuman Ghosemajumder gives some information that will hopefully clear up that gray area.
SES Chicago: Understanding How Net Neutrality Affects Search Marketing
Although network neutrality is an issue that could affect everyone, it seems that people are either not concerned or simply unaware of its potential. One industry that seems to be completely blinded by its capabilities is surprisingly, the search marketing industry. In the above video Cindy Krum of Rank-Mobile discusses what would happen to search marketers if net neutrality is not preserved.
SES Chicago: Shopping Search Tactics for the Holiday Season
Although retailers are struggling this holiday season with the current economic issues, recent comScore data shows that shopping search engines are thriving and are performing better than last year. In the above video Greg Hintz, the General Manager of Yahoo! Shopping, gives four tips retailers need to know as they optimize their campaign, beginning with optimization of their data feeds.
SES Chicago: Getting Your Viral Campaign Going
Viral campaigns are a current trend that everyone wants to take part in, but launching a campaign is not something that people should take lightly. Not to give off the impression that viral campaigns are difficult, but they do require skillful planning and should not be conducted halfheartedly. Chris Winfield, the President of 10e20, gives a few recommendations when getting started with a viral campaign.
WebProNews Heads to Chicago for SES!
It’s that time of year again folks and yes, WebProNews is covering the Search Engine Strategies show in Chicago, December 8 – 12. We at least hope to cover the show this year. As of the time of this writing, it is 14 degrees in Chicago and calling for snow showers on Monday, December 8 right at the time of our departing flight…