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Posts Tagged ‘SES Chicago’
SES Chicago: Profitable Opportunities for CPG Marketers
Although search is more “mainstream” than it has ever been, consumer-packaged-goods marketers aren’t fully taking advantage of their excessive opportunities. Clicks used to be about branded search and paid search, but recent ComScore research shows a tremendous growth in organic search thus emphasizing organic as the best strategy for CPG marketers.
SES Chicago 2007: Patricia Hall of Hallmark Capital
WebProNews had a chance to talk with Patricia Hall, an Investment Banker with Hallmark Capital, at SES Chicago 2007. Hall discusses five areas that potential investors are prone to look for when they evaluate SEO and SEM companies. She also explains some challenges in the industry and how to overcome them. Check out all her [...]