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Mike McDonald had the chance to talk to Scott Brinker about his company, ion interactive. The post-click marketing company is designed to help you know what to do after you win the click. Brinker explains that it requires creativity, but then produces more involvement and action from users. Catch the full interview for more information, right here on WebProNews. Keep watching WebProNews for more video coverage from SES New York 2008. Tags: ion interactive, landing page, Mike McDonald, post-click marketing, Scott Brinker, SES, SES New York

Jeffrey Rohrs, the Vice President of Agency and Search Marketing for ExactTarget, talked to Mike McDonald at SES New York. Rohrs gives some tips for launching a viral campaign. He explains how you will fail more than you will succeed. He also describes a series of events ExactTarget has coming up called Route 1 to 1. Watch the interview for more details. Keep watching WebProNews for more video coverage from SES New York 2008. Tags: ExactTarget, Jeffrey Rohrs, Mike McDonald, SES, SES New York, viral marketing