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Posts Tagged ‘SES San Jose’
WordStream Simplifies Keyword Management
Rob Adler, the president and CEO of WordStream, spoke to WebProNews while at SES San Jose 2009. He explained that WordStream – which can also help with keyword discovery – can take an array of keywords and organize them into tightly themed groupings of just 20 to 50 terms.
ClearSaleing Leaps Ahead In Attribution Management
The series of events leading up to a consumer’s purchase can sometimes resemble the workings of a Rube Goldberg machine, and it makes little sense to attribute the buy to the last step. A company called ClearSaleing is making advances in attribution management, instead.
Adam Goldberg, the cofounder and Chief Innovation Officer of ClearSaleing, took [...]
SES: Dealing With Bounce Rates, HIPPOs
And twelve minutes worth of more. In this WebProNews video Avinash Kaushik, author of Web Analytics: An Hour a Day, and Google Analytics group manager Brett Crosby, discuss their secret sauces for reducing bouncerates and upping conversions by using Web analytics. Stay tuned also Kaushik’s “secret report” and his definition of “hippo.”
SES San Jose: Kevin Ryan
WebProNews spoke with Kevin Ryan at SES San Jose 2008! Watch the first video of the confrence here at WebProNews videos.
SES San Jose: Matt Bailey on Usability
Matt Bailey of SiteLogic Marketing spoke with WebProNews about usability at SES San Jose. Bailey explains the relationship between usability and search, and tells how usability makes navigation easier for users. If consumers are getting what they want, they will buy more which will increase business sales. Check out more usability tips from Matt Bailey, [...]
SES San Jose: Catherine Seda on Tracking Tools
WebProNews caught up with Catherine Seda, Author of How to Win Sales and Influence Spiders, at SES San Jose. Seda discusses free tracking tools that allow you to upload video to many different sites simultaneously. Catch all the details including information on a possible “organic myth” right here on WebProNews.
SES San Jose: Brent Csutoras with a Conference Discussion
Brent Csutoras of AGIS Network spoke with WebProNews at SES San Jose. As an online marketing specialist for a health care company, Csutoras talks about the wealth of knowledge that can be gained at an SES conference and put into practice. Tune in to WebProNews for the full story.
SES San Jose: Amanda Watlington on Optimization
WebProNews had the opportunity to speak with Amanda Watlington of Searching for Profit at SES San Jose. Watlington discusses the way universal search is impacting optimization by the strong interest of consumers into the optimization scope. Hear all her tips in the full story on WebProNews.