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Posts Tagged ‘SES’
How Google Penalties Can Help Your Site
In this clip, Jim Hedger takes the mic for WebProNews, and talks to Ross Dunn, CEO and Founder of Stepforth Web Marketing about how Google penalties can actually be good for your site.
Make the Most of Your SEO
Back in March of 2008, Rand Fishkin wrote a blog post in which he indicated that Google uses the first link between any two pages that is found in the source. The post puzzled many people including Ray “Catfish” Comstock of BusinessOnLine.
Understanding Bing’s Toolbox
Before Bing launched, many people speculated what it would offer. Webmasters, developers, and advertisers were primarily concerned with the Toolbox. As Rajesh Srivastava of Bing tells WebProNews, there were three important principles that Bing wanted to convey with their Toolbox.
Canonical Tag Vs. 301 Redirect
Is the canonical tag a better option than a 301 redirect? As Greg Grothaus of Google explains, the 301 redirect was the previous recommendation for duplicate page situations. However, that doesn’t mean that it is always the best option. The 301 redirect is primarily on the server side and transfers all the traffic from one page to another page permanently.
Competitive Solution for PPC Marketers
The search advertising market is growing by leaps and bounds due to its actionable results, measurability, and effectiveness. However, as the market grows, search marketers have to continually produce new methods for staying one step ahead of their competitors.
Creating a Self-Service Sales Cycle
What happens if your onsite analytics look good, but you still aren’t drawing conversions? Bryan Eisenberg of FutureNow encountered that very situation when he was approached with a site that sells kayaks. He found that the problem was not with the individual pages on the site, but instead, with the actual process leading up to the conversion.
Get “Super Guaranteed” with SuperPages
Most people are very familiar with SuperPages.com but may not be aware of all the value they could be getting from the service. SuperPages is the Internet platform of Idearc Media and is, most recently, emphasizing their “SuperGuarantee” program, which provides benefits for both consumers and advertisers.
How to Communicate with CMO
The barrier between the C-level executives and the junior associates at companies has been a popular topic at recent industry events, specifically regarding the areas of SEO, SEM, and social media. Kevin Ryan, the CMO for WebVisible, shares his interesting perspective with WPN since he is also a well-respected individual within the search industry itself.
Local Search Opportunities with Bing Mobile
One area that Bing is really stepping up its efforts to better compete with the other search engines is in mobile search. Justin Jed, the Group Product Manager for Bing Mobile Search, believes in their product because it focuses on what users want.
Finding Marketing Value in YouTube
With more people being drawn to video content, everyone is trying to capitalize on video sharing sites such as YouTube. There is, however, one problem: it isn’t always easy. Greg Jarboe is hoping to help marketers in this area with his new book entitled: YouTube and Video Marketing: An Hour A Day.