WebProNews Videos

Unfortunately we, here at WebProNews, aren't perfect. Video production takes time, and as you can see from the video, a lot of re-takes and patience. We have fun making videos, so we thought we would share our laughs with you. Check it all out in the WebProNews Bloopers. Tags: Bloopers, Humor, SES, SES New York 2008, video, Web On, WebProNews

Amanda Watlington, the Owner of Searching for Profit, talks with Mike McDonald at SES New York and lays out a road map for universal search. A few tips she gives are: evaluate your own SEO and be ruthless; take inventory of the assets you have; examine how good you are now and how good you should be; and, what will it take to get what you need. She also points out to look toward the future and improve, instead of dwelling on past mistakes. Catch Amanda Watlington's full explanation, only on WebProNews. Tags: Amanda Watlington, Blended Search, Images, Mike McDonald, Search, Searching for Profit, SEO, SES, SES New York 2008, Universal Search, video

Ofer Ronen, the CEO and Co-Founder of Sendori, spoke with Mike McDonald about his company at SES New York. Domain owners give Sendori permission to send its Web traffic to advertisers based upon keywords. This direct navigation process provides a way to eliminate much of the unneeded hassle for advertisers and domain owners. Find out more in the WebProNews video. Tags: Advertising, Direct Navigation, Domain Owners, keywords, Mike McDonald, Ofer Ronen, Search, Sendori, SEO, SES, SES New York 2008, Web traffic

If you're familiar with Search Engine Strategies conferences, then Dana Todd's cherry bomb hair is no surprise to you. Unfortunately for her, it appears that she has a competitor on the scene. Dana Todd of SiteLab and Matt Van Wagner of Find Me Faster spoke with Mike McDonald at SES New York about search advertising for beginners. They explain how to get a campaign started, how to compete with competitors, and common mistakes. Check out all that and more in the WebProNews video. Keep watching WebProNews for more video coverage from SES New York 2008. Tags: Advertising Campaign, Dana Todd, Find Me Faster, Matt Van Wagner, Mike McDonald, Search Advertising, SES, SES New York 2008, SiteLab

Mark Poirier, the President and Co-Founder of acquisio, gives Mike McDonald an overview of his business. acquisio is a software-based company that helps agencies manage paid search for all their clients and on all the major search engines with one login. Poirier discusses challenges with the three major search engines. He does say that MSN's adCenter is very popular in Canada. For more about acquisio, tune in to the WebProNews video. Keep watching WebProNews for more video coverage from SES New York 2008. Tags: acquisio, Mark Poirier, Microsoft adCenter, Mike McDonald, paid search, SES, SES New York 2008

Mike McDonald had the chance to talk to Scott Brinker about his company, ion interactive. The post-click marketing company is designed to help you know what to do after you win the click. Brinker explains that it requires creativity, but then produces more involvement and action from users. Catch the full interview for more information, right here on WebProNews. Keep watching WebProNews for more video coverage from SES New York 2008. Tags: ion interactive, landing page, Mike McDonald, post-click marketing, Scott Brinker, SES, SES New York

Jeffrey Rohrs, the Vice President of Agency and Search Marketing for ExactTarget, talked to Mike McDonald at SES New York. Rohrs gives some tips for launching a viral campaign. He explains how you will fail more than you will succeed. He also describes a series of events ExactTarget has coming up called Route 1 to 1. Watch the interview for more details. Keep watching WebProNews for more video coverage from SES New York 2008. Tags: ExactTarget, Jeffrey Rohrs, Mike McDonald, SES, SES New York, viral marketing

Kevin Lee, the Executive Chairman of Did-It, spoke with Mike McDonald about several intriguing topics at SES New York. In addition to his Did-It responsibilities, Lee serves on the board for SEMPO. He discusses a few of the results from SEMPO's annual survey. One interesting finding is that organic search results are gaining favor over paid search results. Check out all the details from Kevin Lee including his thoughts on Microsoft's bid for Yahoo! only on WebProNews. Keep watching WebProNews for more video coverage of SES New York 2008. Tags: , Did-It, Kevin Lee, Microsoft, Mike McDonald, MSN, organic search, paid search, Search, SEMPO, SEO, SES, SES New York 2008, yahoo

Dixon Jones, the Managing Director of Receptional LTD, and Mike McDonald discussed link building during the SES show in New York. Jones spoke about the reputation, quality, and quantity of links and the various aspects of each. He explains how bad links confuse Google and the other search engines. Catch his advice in the WebProNews video. Keep watching WebProNews for more videos from SES New York 2008. Tags: Google, link building, Links, Mike McDonald, SEO, SES, SES New York 2008

Is content really that important? While most of us know the answer to that question, Heather Lloyd-Martin, the President and CEO of SuccessWorks, reiterates the importance of good content while talking to Mike McDonald at SES New York. Heather explains the business case for SEO content development and why companies need to understand it. Catch all the details in the full interview on WebProNews. Keep watching WebProNews for more videos from SES New York 2008. Tags: Content Development, Heather Lloyd-Martin, Mike McDonald, SEO, SES, SES New York 2008