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Posts Tagged ‘SES’
comScore: Your Source for Digital Information
In order for a business to be successful, it has to track, measure, and analyze various aspects of its business. Since most businesses are not capable of doing this alone, there are sources such as comScore available to offer solutions in these areas.
New Hope for Publishing Industry?
A recent report from the NAA and Nielsen Online reveals that one-third of all Internet traffic is going to newspaper websites. Does that data surprise you considering the current struggles of the newspaper industry? Maybe traditional media finally understands what works online.
Increase Your Ad Revenue with AdManage
If you have unsold ad space inventory or current ad space inventory, AdManage promises to convert it into “HUGE PROFITS!” AdManage is an online ad network that targets advertising by keywords, site, category, or geolocation.
Fixing Broken Landing Pages
Does your landing page seem to be broken? Although it looks great, maybe it isn’t producing many conversions. According to Tim Ash of SiteTuners, the best way to increase those conversions is to make sure the landing page is achieving its goals.
Google’s New Fight: Sponsored Blogging
It looks like Google could have a fight on its hands as sponsored blogging and tweeting are becoming increasingly popular. The search giant has always taken a very strong stand against the controversial topic of paid links and although the debate has quieted in recent years, Michael Gray believes it is about to get revived and expanded upon.
Do-It-Yourself Search Engine Marketing
Anne Kennedy and Mikkel Svendsen have joined forces in an effort that provides users with a self-service product for search engine marketing. Joblr is geared toward people who do not want to be SEO experts but need help in improving their websites.
Getting the Full Picture with Bing
Image searches have grown tremendously over the past few years. According to Todd Schwartz of Bing, there are over 1 billion image searches each month. In addition, image search is the 2nd largest search vertical across all search engines.
Getting Your Mobile App Found
The iPhone craze has resulted in businesses and developers rushing to create their own mobile applications. Since there is an app for just about anything, it is important to make sure that your app stands out from all the others.
Low-Cost Search Tactics
Although search marketing is not known as being an extremely expensive marketing endeavor, it still takes some monetary resources. Not every small mom-n-pop business has the budget to fund these efforts. Matt Van Wagner of Find Me Faster explains that, in spite of these circumstances, the Web offers every business an opportunity to be found, even with a small budget.
Bing’s Semantic Approach to Search
At the early part of the summer, Microsoft launched its new search engine Bing, also known as the “decision engine.” As Mark Johnson of Bing explains, the search engine tries to determine the searcher’s intent or semantics in order to speed up the decision-making process.