» SEW

Answers: How Can Companies Use YouTube for Viral Marketing?

admin — Thu, 17 May 2007 15:21:02 +0000

Find out how YouTube can be used as a great example of viral marketing from SiteLogic’s Matt Bailey at the 2007 SEW in Columbus, right here on WebProNews.

Video Length: 50 sec.

Answers: How Do Web Analytics Improve Marketing?

admin — Thu, 17 May 2007 15:12:12 +0000

Check out what Laura Thieme of Bizresearch had to say about improving marketing through web analytics at the 2007 SEW Live in Columbus, only on WebProNews.

Video Length: 32 sec.

Answers: Is Digg a Proper Marketing Tool?

admin — Thu, 17 May 2007 15:04:31 +0000

Many businesses are believe that as long as they get their sites on Digg, they will get all the traffic they need. Find out if this is an effective marketing vehicle from Search Engine Guide’s Jennifer Laycock at the 2007 SEW Live Columbus, right here on WebProNews.

Video Length: 36 sec.

Answers: What Is the Best Way to Use Keywords?

admin — Thu, 17 May 2007 15:01:19 +0000

Check out what David Szetala of Clix Marketing had to say about successfully using keywords at the 2007 SEW Live in Columbus, right here on WebProNews.

Video Length: 42 sec.

SEW Live: David Szetela of Clix Marketing on Paid Search Ad Campaigns

admin — Thu, 10 May 2007 18:23:13 +0000

David Szetela, founder of clixmarketing.com, spoke with WebProNews about various strategies involved with starting a paid search advertising campaign. He says budget as key word correlation with the ad copy are two important factors in making a successful campaign. Check out the full-length exclusive interview with Szetela at webpronews.com.

SEW Live: Jennifer Laycock of Search Engine Guide on Marketing with the Social Media

admin — Thu, 10 May 2007 18:21:32 +0000

The social media movement has seemed to attract all audiences and age groups. As a result, many marketers are changing their strategies to fit the social media sector. At the SEW Live in Columbus, Ohio, WebProNews caught up Search Engine Guide’s Jennifer Laycock to talk with her about this topic. She points out that marketing to the social media is fine, but it should not be the sole marketing strategy. Get the entire scoop from Jennifer in our continuing coverage of the SEW Live in Columbus, Ohio.

SEW Live: Sage Lewis of Sage Rock on the Good and Bad Social Media

admin — Thu, 10 May 2007 18:19:55 +0000

Before the rise of social media, marketers seemed to believe the more user traffic the better. WebProNews caught up with Sage Lewis of Sage Rock at the SEW Live in Columbus, Ohio, and spoke with him about this issue. Lewis explained that a lot of traffic could sometimes be bad if companies construct an entire marketing campaign based on social media since it could backfire on them. Find out how negative aspects can be transformed into good effects plus all the details on Sage Lewis’s Search Engine Watch column right here at WebProNews.

SEW Live: Matt Bailey of Sitelogic.com on Social Media

admin — Wed, 09 May 2007 21:21:17 +0000

Webpronews caught up with Matt Bailey, President and Founder of sitelogic.com, at the SEW Live conference in Columbus, Ohio. Bailey explained how companies are using blogs and sites like Youtube to promote their product and advertise. He says it is a great way to implement viral marketing. Bailey also shared why he believes segmentation is at the core of analytics. Check out this exclusive interview plus more coverage of the SEW Live Conference on webpronews.com.

SEW Live: Elisabeth Osmeloski on the Future of SEW

admin — Wed, 09 May 2007 17:46:44 +0000

SEW is expanding to new regions including the Midwest. At the SEW Live Columbus, WebProNews caught up with Elisabeth Osmeloski of Search Engine Watch. She talked with us about the goals of the SEW Live events which include keeping the search marketing community informed on the latest topics and how marketers can be successful with them. To hear all about SEW Live Columbus and other Sew Live Events plus, how marketers can target their consumers in social networks, tune in to Abby Prince’s exclusive interview with Elisabeth Osmeloski.

Duplicate Content on Various Sites

admin — Thu, 08 Feb 2007 21:47:40 +0000

Duplicate content on various sites have people discussing just how it effects a website. Over the past year forums such as WebMaster World and Search Engine Watch have discussed both on and off site duplications.

Some people are almost out of control, swearing there are penalties associated with duplications. Google alone has more than 50 thousand results for “duplicate content penalty” and WebmasterWorld has up to six thousand threads discussing the subject.

A recent article placed on four prestigious sites quickly became among the top 30 results when searched. All four versions of the article were the same and all four versions were ranked among the top searches.

If Google considers your site an authority it seems you can get away with almost anything short of blatant spam. Sites that Google indexes and sites that Google considers authorities have a certain disconnect.

This is where the social media market comes in. Unless you have thousands upon thousands of links, you’re almost non-existent.