WebProNews looks into the issue of what type of optimization is best, organic search engine optimization or pay-per-click advertising. We talked with Executive Chairman and Co-Founder of Didit.com, Kevin Lee, owner of Shoemoney Media Group Inc., Jeremy Schoemaker and Executive Vice President from SiteLab, Dana Todd. Find out which works better for your site and what to look at before making the decision to use organic or PPC. For more information on what organic search is or what PPC is, as reported by Kara Ratliff, keep watching WebProNews.