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Posts Tagged ‘shop.org’
Using Creativity to Grow Your Email List
Although email marketing is one of the oldest forms of Internet marketing, it is still one of the most effective marketing strategies. Growing a valuable email list is a challenging process, but as Colby Cavanaugh of ExactTarget explains, marketers must be creative and integrate popular media into their email marketing campaigns to be successful.
The Value of Recommendations in E-Commerce
WebProNews talked to Lori Trahan of ChoiceStream at the annual Shop.org Summit. They talked about the company’s new deal with Zappos.com, as well as the value of recommendations in e-commerce.
Shop.org: Donna Hoffman from the Sloan Center for Internet Retailing
Donna Hoffman, the Chancellor’s Chair and Co-Director of Internet Retailing of the Sloan Center, spoke with WebProNews at the Shop.org Annual Summit in Las Vegas. Hoffman discusses unique characteristics of the Internet that are leading to trends that Internet retailers really need to know about including social networking and personalization. She also talks about the [...]
Shop.org: Kelly Mooney of Resource Interactive
WebProNews caught up with Kelly Mooney of Resource Interactive at the Shop.org Annual Summit in Las Vegas. Mooney discusses the importance of an open brand and the steps involved in making a company open. She also gives helpful tips on how to find resourceful bloggers for your company. Watch the complete interview with Kara Ratliff [...]