SEMPO is currently winding down market research aimed at measuring the attitudes surrounding click fraud by primarily gauging how deeply advertisers are concerned about the practice, and whether they feel that deliberate steps need to be taken in order to address the issue. SEMPO is also launching an institute designed to produce a new generation of search engine marketing professionals, offering courses in the fundamentals of SEM, as well as advanced SEO and SEM offerings. As SEM begins to disperse into specialized realms, it will be important to have adequately educated professionals spearheading the profession.