Organic SEO and Pay Per Click is a familiar topic, but why is it that a company chooses one or the other? WebProNews Reporter Abby Prince talked with Matt Bailey and David Szetela about why they only chose to use one method for their companies. David Szetela only uses PPC for his company, Clix Marketing. However, Matt Bailey only does organic SEO with his company, SiteLogic. Also, find out what role social networks are playing in both methods. Check out all that and more, right here on WebProNews.

Find out how YouTube can be used as a great example of viral marketing from SiteLogic’s Matt Bailey at the 2007 SEW in Columbus, right here on WebProNews.

Video Length: 50 sec.