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Donna Hoffman, the Chancellor’s Chair and Co-Director of Internet Retailing of the Sloan Center, spoke with WebProNews at the Shop.org Annual Summit in Las Vegas. Hoffman discusses unique characteristics of the Internet that are leading to trends that Internet retailers really need to know about including social networking and personalization. She also talks about the [...] Tags: Donna Hoffman, Kara Raliff, Las Vegas, SEO, shop.org, Sloan Center for Internet Retailing, Social Networking, Web 3.0


