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Posts Tagged ‘SMX Advanced 2008’
Sticking The Landing Page
With keyword bid prices going up, the new focus of SEO is less mass transit and more chauffeur service. You’ll have to excuse our metaphors; SEO is less about maximizing traffic, and more about converting traffic. In this video, RAMP Digital’s Jonathan Mendez explains how segmentation of audience, thorough testing of a landing page, and [...]
Getting To Know Your Keywords
You might listen to your keywords, but you don’t really hear your keywords. Keywords say a lot about what the consumer is looking for, how they’re looking for it, what skill level they exhibit in search, how specific or general consumers tend to be, and which keywords have embarrassing slack-jawed cousins. In this video, Rimm-Kaufman’s [...]
Conversions aren’t ‘Artsy Kinda Magic Stuff’
It’s not juju or mojo or voodoo or fairy dust that makes a search ad or landing page convert. It’s not a question of kittens versus dogs, or babies versus babes to connect on the right level with the right customer. Believe it or not, there’s a science behind it, with numbers and graphs and [...]
If You Can’t Beat ‘Em, Buy ‘Em
That old saying “If you can’t beat’em, join’em” doesn’t always apply in 21st Century business (recent flirtations between Yahoo and Google aside). If one has the means, one might purchase their competition and be done with it; call it the New Microsoft Model. In this video, Gabriel Goldenberg of SEO ROI talks about applying that [...]
Playing With Bots
Technically, you’re not supposed to show the Google Bot something different from what you’d show a human user. Netconcepts president Stephon Spencer argues, though, what’s good for Amazon should be good for everybody. In this video, Spencer chats with Mike about conditional redirects, nofollow links, PageRank sculpting, and “bot herding.”