Subscribe to our feed.And to the Lakers…”Cloaking isn’t ever a necessary thing to do,” says Maile Ohye, support engineer for Google, and that pretty much settles it. She suggests keeping things basic because the Google bot is basic, a lot like the Celtics’ bench, Mike notes. Aside from being a PAC 10 fan, hatred of the Lakers is [...]
Once a potential customer is in the door, your next trick should be keeping the customer on your side of the door long enough to purchase something. A good landing page—the page a searcher finds after clicking a search ad—is a vital part of that process. In this video, Ion Interactive president and CTO Scott [...]
SMX Advanced, as the title suggests, is not for ebusiness folks just now discovering how search engines work and why they matter to a website. SmallBusinessSEM.com’s Matt McGee, who says the concept of linkbuilding has pretty much mainstream, is looking forward to lots of discussions about search bots and advanced strategery one won’t find [...]