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Posts Tagged ‘SMX Advanced’
A Recipe For Keyword Research
One of the most important ingredients in keyword research is understanding the language your target market speaks. While your department, your branding crew, your boss may have created concepts, jargon, slogans, or other insider language tools they’d like the consumer to adopt or internalize, unless the consumer has been in the same meetings and viewed the same PowerPoint presentation they aren’t likely going to be using that language to search.
Ohye Says ‘Oh No’ To Cloaking
And to the Lakers…”Cloaking isn’t ever a necessary thing to do,” says Maile Ohye, support engineer for Google, and that pretty much settles it. She suggests keeping things basic because the Google bot is basic, a lot like the Celtics’ bench, Mike notes. Aside from being a PAC 10 fan, hatred of the Lakers is [...]
Landing Pages 2.0
Once a potential customer is in the door, your next trick should be keeping the customer on your side of the door long enough to purchase something. A good landing page—the page a searcher finds after clicking a search ad—is a vital part of that process. In this video, Ion Interactive president and CTO Scott [...]
Bet Your Mom Knows About Link Building
SMX Advanced, as the title suggests, is not for ebusiness folks just now discovering how search engines work and why they matter to a website. SmallBusinessSEM.com’s Matt McGee, who says the concept of linkbuilding has pretty much mainstream, is looking forward to lots of discussions about search bots and advanced strategery one won’t find [...]