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Posts Tagged ‘SMX West 2009’
NYT and GateHouse Media Settle Despite Concerns
The New York Times Co. was forced to change its linking practices after it reached a settlement agreement with GateHouse Media. This is another case that raises legal issues in relation to what most consider to be a typical Web-linking practice. This case and the issues it brings up regarding fair use disturbs legal scholars Clarke Walton and Sarah Bird.
Adapting to the Growing Mobile Sector
While there was not a specific session dedicated to mobile at SMX West, it still proved to be a hot topic. As Cindy Krum points out in this video, mobile was discussed in many sessions at the show. Mobile is being integrated into many areas such as analytics and online and offline business. In particular with online and offline business, mobile helps to bridge the gap between the two.
KY Still Pushing Online Gambling Case
The case that struck us here at WebProNews right at home is far from being over. Being from Las Vegas and operating a website affiliated with poker, Attorney Clarke Walton is also greatly interested in the case involving the order to seize a number of gambling domain names. He and Attorney Sarah Bird express their concerns regarding the case as seen in this segment of our legal video series.
comScore Reports on Search Growth
According to comScore year over year data, the U.S. has a strong search market. (It’s great to read a sentence that has the words “market” and “strong” in it, huh?) In this video, Jenni Tafoya of comScore gives us a positive report based upon their data. To be exact, comScore found that total U.S. searches to be at 18.7 billion, which is up 38 percent year-over-year.
Linking Standard to Change?
The case involving Jones Day and BlockShopper threatens the practice of linking on the Web. Attorneys Sarah Bird and Clarke Walton were both surprised by the accusations Jones Day brought against Blockshopper since legitimate links are typically favored online. In this video, the two legal scholars share their opinions on both parties involved.
Subway V. Quiznos
Attorney Clarke Walton and attorney Sarah Bird discuss the Subway versus Quiznos legal case in which Quiznos asked its customers to create videos discussing how its sandwiches were better than Subway’s and post them online. The user generated videos led Subway to sue Quiznos for false advertising. The case is ongoing but listen to what Walton and Bird have to say on the matter.
Pepsi Ad Campaign V. Denny’s Ad Campaign
Everyone loves Super Bowl ads and this year’s ads were no exception. While some of the ideas were impressive, not all the businesses promoting ads followed through to their full potential. Performics analyzed many of the ads and the ones that really stood out to them took full advantage of the opportunities on the Web. In this video, Eric Papczun of Performics explains what the companies did wrong and what they did right.
American Airlines and Google Settlement
When American Airlines sued Google over trademark policy back in 2007, the case received a lot of attention. The settlement of the two companies may have received even more notice since the terms remain confidential. Legal scholars such as Sarah Bird and Clarke Walton were drawn to this case because they were hoping to find out if trademark policy is truly a legal and viable business model.
Unify Online and Offline Marketing Campaigns
As a result of the economic crisis, retailers are more concerned than ever about the return their marketing dollars are generating. In this video from SMX West, Ryan Gibson of The Rimm-Kaufman Group explains how retailers need to understand which online and offline programs are profiting them the most and capitalize on those areas.
SEO Metrics to Replace PageRank?
Rand Fishkin and SEOmoz introduced their tool Linkscape at SMX East and WebProNews was there to get the story. We followed up with Rand at SMX West to get an update on the tool. Rand prefaces the discussion by boldly stating that they are “a few months away from reversing Google’s algorithm.” (If that does happen, just know that WebProNews broke the story. J) As we all wait on that to happen, Rand tells of a different technique SEOs can work on.