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Posts Tagged ‘SMX’
Marketing Tips for Social Media
Tamar Weinberg is no stranger to the social media community. Because of her high regard in the space, she recently wrote a book entitled The New Community Rules: Marketing on the Social Web. Her book explains the importance of social media and how it can be effectively utilized.
The Search for the Real Conversation
When you look at current trends in search, you must also look at the roles social media and real-time search are currently playing in the industry. As Mike Grehan of Incisive Media researched his thought paper, “New Signals to Search Engines,” he looked at these very areas.
How Negative Keywords Could Save You Money
Negative keyword lists are a growing strategy for pay-per-click ad campaigns. The reason for that growth is simply a result of better ad targeting. According to Ken Jurina, the President and Founder of Epiar, a negative keyword is, “a term or two that exists in a phrase that triggers the search engine to display your ad when it thinks it’s relevant.”
Is Your Site Secure?
The Internet is an amazing place, but it can also be very dangerous. Many times, webmasters are so focused on issues such as duplicate content that they neglect to properly secure their site from hackers and spammers. According to Sasi Parthasarathy of Bing, security is extremely undervalued, especially, since it could make or break a business’s credibility on the Web.
Improving Your Competitive Intelligence
At this point in time, most businesses realize their need for analytics. While it is important to know what your own site is doing, it is also equally important to know what the competition is doing. Learning what your competitors are doing right and wrong will help your own business grow and succeed.
The Value of Video Branding
Although online video has been around for some time now, it has seen extensive growth in the past couple of years. Based on research from comScore, YouTube is even the second largest search engine following Google. According to Kevin Ryan, CMO of WebVisible, marketers have finally realized their need to utilize video.
Collecta’s Approach to Real-Time Search
Real-time search is one of most talked about topics of late. As a result, real-time search engines are popping up all around. One of the most popular of those real-time search engines is Collecta.
Surprise Announcements from Search Engines
Each conference has its share of announcements, but SMX East had a couple of surprise revelations directly from the search engines. The first announcement pertains to the canonical tag that WebProNews first told you about in February of this year.
Incorporating “True” into Your Business Model
What is true virality? According to Ben Huh, CEO and Founder of The Cheezburger Network, it is the concept that people reach when they come to the conclusion that they understand something “collectively” and not “explicitly.” The idea behind “true” is thinking about other people’s wants and needs and fulfilling them.
Using StumbleUpon to Drive More Traffic
If a social media expert devotes an entire presentation to one social website, he must truly believe in its benefits. That is exactly the case with Brent Csutoras and StumbleUpon. Brent has been talking about StumbleUpon lately and why he thinks people should invest their time in the service. StumbleUpon has received some criticism in the past couple of years, but Brent says the service is on the right path now and has a bright future.