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Posts Tagged ‘SMX’
Understanding the Scope of Twitter’s Reach
Although recent data shows that Twitter’s growth numbers for the month of May were flat, the microblogging service does not appear to be losing any popularity. Twitter has gone beyond being a reputation management tool and has now even been categorized as mainstream. Additionally, Brett Tabke believes Twitter is still evolving.
Making Social Media Worth Your While
Is social media really worth all the effort? That’s the question that many CEOs ask their marketing teams. It’s hard for the C-level executives to understand where the true value of social lies since the results take time and are not always in dollar amounts. Based upon research from his company Meteor Solutions, Ben Straley says they have found that social media actually plays a large role in the success of online marketing campaigns.
Google PR Sculpting and Nofollow Debate Revisited
SMX Advanced 2009 turned out to be a great show, and as always, it held some excitement. The two most exciting occurrences at the show were Microsoft’s new search brand Bing and the debate that broke out over Google’s PageRank Sculpting and nofollow practices. WebProNews spoke with Jeremiah Andrick to get his perspective on both issues.
How Effective Is Twitter Search?
Twitter has quickly become a prominent fixture on the Internet. More recently, Twitter has been called a search engine in itself with the rise of its Twitter Search. There are however, some problems with Twitter Search as Michael Gray explained to us.
Up Close and Personal with Bing Team
The buzz around the announcement of Microsoft’s new search brand Bing is still going strong. Users are commenting on everything from Bing’s interface to the quality of the results. WebProNews caught up with Bing team members Nathan Buggia and Ramez Naam to get some first-hand information on the engine.
MOM Proves Value of Social Media
I think it’s safe to say that social media has taken the world by storm. It even plays a large role in the business sector. There is however one problem that businesses have with social media: they want quantifiable results. Many businesses mistakenly believe that their social campaigns are not working if they cannot see growth in dollars.
Make More Money with Mobile PPC
Mobile paid search is relatively new on the scene, but it will likely see a rise in popularity with the increasing growth of mobile devices. To further prove that point, eMarketer found that worldwide mobile search advertising spending for this year is expected to be more than $596 million, which is up from the $243.7 million statistic from last year.
iPhone Vs. gPhone
While Apple and its latest version of the iPhone, 3GS, have topped headlines this week, there is still a tremendous amount of buzz building about Google’s phone, nicknamed the gPhone. Michael Martin, who maintains a Google-approved blog for Android information called Google and Blog, predicts the summer to be promising for Android and says there will be 18 Android devices circulating by the end of this year.
What Comes Next in the Search Industry?
Although it will continue to evolve, the search industry is not going away. According to Rebecca Lieb of Econsultancy, we can expect to see many changes over time, but we should also be aware of the trends in the near future of search.
Live Search, Kumo, and Now Bing?
Just before SMX Advanced kicked off, Microsoft announced its new search engine Bing. So, you can only imagine what a hot topic it was at the show. People had many opinions consisting of good, bad, and indifferent reactions to the search engine.