Social Media Marketing

Using Facebook and Twitter to Stand Out

Facebook and Twitter have changed the online marketing arena tremendously. But since each platform has so many users, how can marketers get their message out? Relationship Marketing Specialist Mari Smith says marketers can stand out by “choosing a single area of focus.”

Twitter Unleashed

WebProNews is proud to introduce a newcomer to the Video Department. After extensive searching, we couldn’t believe the most obvious candidate was right under our noses! In this premiere installment, Mike McDonald and our new co-host discuss Twitter from its social aspect to its marketing aspect including the benefits and challenges that come with both. [...]

SMX West 2008: Joe Whyte

At SMX West in Santa Clara, Joe Whyte of HybridSEM “jumped” into a deep conversation about social media with Mike McDonald of WebProNews. According to Whyte, marketing with social media involves using a few basic marketing tactics. He advises to begin by defining your target audience. Tune into the full interview on WebProNews to get [...]

BlogWorld and New Media Expo: Maggie Fox of Social Media Group

WebProNews continues to cover the BlogWorld and New Media Expo 2007 in Las Vegas. We talked with Founder of Social Media Group, Maggie Fox about what can be expected for social media marketing in the next couple of months. Fox gives her opinions on how social media is something that every company should [...]

SMX Social Media, NYC 2007: Adam Sherk of Define Search Strategies

Search and PR Strategist for Define Search Strategies, Adam Sherk talks with WebProNews at SMX Social Media 2007 in New York City. Sherk discusses topics he covered in the session The Marketer’s Role in SMM. He talks about aspects you should look for when hiring new employees and how big publisher’s are coping in [...]

SMX Social Media, NYC 2007: Sarah Hofstetter from 360i

Vice-President of Emerging Media & Client Strategy, 360i, Sarah Hofstetter took the time to talk with WebProNews Reporter Kara Ratliff at SMX Social Media 2007 in New York City. She talks about the topics she covered in the session, The Marketer’s Role in SMM. She also talks about where you can start when looking [...]

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