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Posts Tagged ‘Stephan Spencer’
SEO Advice for Online Retailers
The areas of retail and SEO do not always see eye-to-eye. But as SEO expert Stephan Spencer points out, it is necessary that retailers utilize SEO in order to get found in the search results.
The Search Industry in 2014
Where do you see the search industry heading in the future? SEOs and SEMs are notorious for asking this question, since the industry changes so rapidly. As a result of both user and technology advances, the industry must constantly be looking forward in order to be effective in current efforts.
Latest Drama with Canonical Tags and Duplicate Content
We first told you about the canonical tag back in February as the three major search players announced their joint effort. The industry responded favorably since the tag would give users more control as well as reduce duplicate content. Now, nearly four months after the announcement, there seems to be a problem.
SES Chicago: SEO Perks to Blogging
We’ve talked many times about the advantages of blogging. One area that we haven’t touched on a lot however is the SEO benefits of blogging. In this video, Stephan Spencer discusses the SEO friendly blogging platforms and the non-SEO friendly blogging platforms.
SES: Understanding the Long Tail
Stephan Spencer tells WebProNews how developing a long tail marketing strategy can be challenging, but how it is just as important to natural search as a paid search strategy is. The Netconcepts President and Founder suggests increasing the length of the tail and adding more height to the curve by (1) having a set of metrics to measure the long tail performance indicators and (2) knowing where the long tail ends. For more on long tail marketing strategies, check out the WPN interview from SES San Jose.
Bolstering Online Marketing With Branding
This week in our Q and A segment, we’re examining the following question: “Can you succinctly describe how online branding can bolster other marketing efforts like search engine marketing?” We already know that branding and marketing are both valuable components to business, but how does branding benefit your marketing efforts? Please tell us what you think and see if your answer coincides with the experts’ answers.
What’s in a Good Link?
According to Stephan Spencer of Netconcepts, a good link is in the main body of the page, looks natural, is not all over the page, and is earned through merit. Stephan also discusses the difference between a commercial relationship of link building and Google’s argument on paid links. Catch all that and more in the WebProNews video from the 25th Annual ACCM Conference.
What’s Most Important to a Brand?
A brand is a vital part of your business. It not only makes your business unique, but it also establishes credibility. Which of the following choices is more important to a brand: (1.) Being visible to a lot of customers; or (2.) Engaging them?
What’s the Single Most Important Online Marketing Aspect?
Do you ever wonder what you should invest the bulk of your time doing to build your business online?
SMX West 2008: Chloe Spencer
Mike McDonald of WebProNews had the opportunity to talk to Chloe Spencer at SMX West in Santa Clara. Chloe is the daughter of Stephan Spencer who has appeared on WebProNews several times. Chloe started a cheats site for neopets called neopetsfanatic.com. Her dad told her how to incorporate Google AdSense and her site has been [...]