While they all believe that it is definitely Google’s best attempt at social, they equally agree that there is still a lot that needs to be done to it. For instance, they would like to see further integration of Google products, an improved mobile experience, and better sharing capabilities, to name a few.

Even if Google makes these enhancements, the big question that everyone is pondering is: Will it have the power to control social in the same way that it does search? What do you think?

Nielsen Online found that the average American visits 111 domains and 2,554 web pages each month. Based upon those statistics, it is very important that content publishers have visibility everywhere that people are spending time.

As a result, Rubel found a new publishing platform that he believes is more efficient. The platform is called Posterous and it allows users to syndicate content out to the social networks they are personally involved with. It makes it a lot easier to publish to centralized places such as Facebook and Twitter, since people are already on those social networks.

Fortunately, Rubel is not abandoning blogging but is simply modernizing his approach. His posts are shorter and are more visually enhanced. Micro Persuasion now serves as his archived content and his new site is called The Steve Rubel Lifestream.