Subscribe to our feed.A brand is a vital part of your business. It not only makes your business unique, but it also establishes credibility. Which of the following choices is more important to a brand: (1.) Being visible to a lot of customers; or (2.) Engaging them?
Do you ever wonder what you should invest the bulk of your time doing to build your business online?
Rok Hrastnik shares his company’s interesting story with Mike McDonald at the 25th Annual ACCM Conference. Studio Moderna began publishing email newsletters about mattresses but quickly found they were losing readers. People got tired of hearing about how their mattresses helped them sleep better, so they decided to go beyond their brand and create content [...]