The problem is that people seem to neglect building their profile. Brent Csutoras in the above video discusses the importance of developing your profile since it is the first thing others look at to find out about you. A person trying to research you will look at your interests, groups, beliefs, and your activities before pursuing you for business purposes.

Todd Malicoat of Stuntdubl.com, says there are two factors you should focus on when building your profile:

1.    Getting great friends
2.    Getting great content

Todd also adds that you should have a fast RSS reader to submit stories to and strive to be the first to release a story.

The two areas that Brent emphasizes are:

1.    Your actual profile
2.    Your activity

To further explain your actual profile, people want to have a current understanding of you, so have a recent picture and description posted. As for your activity, people will be looking to see how active you are and what you’re active in.

I think Chris Winfield best sums up what Todd and Brent are trying to say: “Don’t forget the social part in social media.”

Digg is increasingly becoming a social media portal that SEOs are going to have to acknowledge as an opportunity to generate links, drive traffic, and increase search rankings. The Digg community is intelligent, so content quality is a major factor in obtaining links, but from a marketing point of view, attention-grabbing titles are equally as vital. Todd also talks briefly a1bout paid blogging, the potential ramifications of services such as PayPerPost and ReviewMe, and how the dilemma of editorial ethics is not unique to just the blogosphere.