Founded one year ago, thrillist.com is “a guys guide to nightlife, bars, restaraunts, services and events.” John Wiseman describes Thrillist’s daily email newsletter as “one golden nugget of info per day… covering only stuff that doesn’t suck.”

Apparantly, buzz over brand new technology hasn’t excluded successful business in classic internet media, such as email. On a daily basis, Thrillist sends two email newsletters, one for New York City and one for the rest of us, sporting big name advertisers to a “super targeted” audience. Conveniently, this adience happens to have a large disposable income and little spare time. Wiseman quipped that “there wasn’t enough information that was guy specific.” Maybe he’s on to something.