No one likes negative feedback. Sure, sometimes it’s “constructive criticism” but most everyone would much rather receive a pat on the back. But how do you stop this negativity from getting in the way of your clients? It’s called reputation management as Todd Friesen of Range Online Media explains to Mike McDonald at SMX Advanced. Friesen says reputation management and SEO go hand-in-hand because it’s all about getting the positive results above the negative ones. He also suggests participating in and leveraging social media sites such as Twitter, Facebook, LinkedIn, etc., to help gain positive momentum. Check out the WebProNews interview for more reputation management tips.

WebProNews got the opportunity to interview Dana Todd from SiteLab, Todd Friesen from Range Online Media, and Christopher Knock from the Omniture Consulting Group about their key topics discussed in the session pertaining to solid ideas to improve your search performance at the 2007 Shop.org Annual Summit. Don’t miss the key points made by each speaker and tips on how to improve your SEO, reported by Kara Ratliff right here on WebProNews.