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Posts Tagged ‘Tools’
Social Media’s Bad and Ugly Side
With so many positive aspects of social media, it’s hard to think that there could be a downside. But unfortunately, there are current trends that reveal both a bad and ugly side to social media. At BlogWorld, Patrick O’Keefe, the Founder of the iFroggy Network, spoke with WebProNews and explained how a couple of these trends could lead to serious problems.
Make the Most of Your SEO
Back in March of 2008, Rand Fishkin wrote a blog post in which he indicated that Google uses the first link between any two pages that is found in the source. The post puzzled many people including Ray “Catfish” Comstock of BusinessOnLine.
Understanding Bing’s Toolbox
Before Bing launched, many people speculated what it would offer. Webmasters, developers, and advertisers were primarily concerned with the Toolbox. As Rajesh Srivastava of Bing tells WebProNews, there were three important principles that Bing wanted to convey with their Toolbox.
Will You Use Twitter’s Business Product?
Twitter is reportedly releasing commercial accounts later this year. The accounts will be paid accounts specifically for businesses and will include statistics and analytics that are not currently offered.
Fixing Broken Landing Pages
Does your landing page seem to be broken? Although it looks great, maybe it isn’t producing many conversions. According to Tim Ash of SiteTuners, the best way to increase those conversions is to make sure the landing page is achieving its goals.
Effective Tools for Every SEO
It is difficult to know which tools to use for your website since there are so many options to choose from. Aaron Wall, the well-known author of SEOBook, explains his favorite tools in this video, which just might make your selection easier.
Using StumbleUpon to Drive More Traffic
If a social media expert devotes an entire presentation to one social website, he must truly believe in its benefits. That is exactly the case with Brent Csutoras and StumbleUpon. Brent has been talking about StumbleUpon lately and why he thinks people should invest their time in the service. StumbleUpon has received some criticism in the past couple of years, but Brent says the service is on the right path now and has a bright future.
SES Chicago: Lesson in Google Website Optimizer
Google Website Optimizer is a great tool, but just like any other tool, it too has to be used correctly in order for it to work correctly. Kayden Kelly of Blast Advanced Media is an evangelist for Google Website Optimizer and believes the tool takes analytics to a whole new level that gets actionable data for clients. He lists five tips for getting started and using the tool.