» Traffic

New Compete Data Shows Value in Facebook Pages

Abby Johnson — Fri, 27 May 2011 14:05:57 +0000

Online market research firm Compete recently released a report that reveals some very interesting information about Facebook. The study compared the Facebook traffic of over 40 brand pages to the website traffic of those same brands. Interestingly, the Facebook pages that drew the most unique visitors were Walmart, State Farm Insurance, BMW, and Best Buy. However, iTunes drew more traffic to its Facebook page than its website.

As Lincoln Merrihew, Managing Director at Compete, explained to WebProNews, the report shows that companies are finding extreme value in Facebook not only in terms of branding, but some companies are also using it to create a “storefront” platform for their products and services, such as what Apple has done. He did point out that, before brands jump on board with Facebook, they should consider their customers and whether or not they are more comfortable on their domain or on Facebook.

How does your brand’s Facebook page compare to your own website?

SES: Landing Page Effectiveness in a Poor Economy

admin — Fri, 05 Sep 2008 19:45:18 +0000

Money is tight for most everyone due to the poor state of the economy. As a result, many marketing budgets are being cut especially in the area of landing page optimization. To get the most out of your money, Alissa Ruehl of Apogee Search suggests cutting back on bringing in more traffic and instead, using that money to better leverage the traffic you already have. To hear more from Alissa, watch the WebProNews interview from SES San Jose.

SES: Prevent Click Fraud

admin — Wed, 27 Aug 2008 15:26:57 +0000

No one wants to be a victim of click fraud and Erin Sheedy-Owen of Yahoo! tells WebProNews how to prevent it from happening. She suggests (1) educating yourself on traffic quality, (2) analyzing traffic by using conversion tracking software packages, and (3) using the Yahoo! Click Filter Report to avoid invalid clicks. Erin also says to always examine sudden spikes in traffic and any unusual occurrences. To learn more, tune in to the WebProNews video from SES San Jose.