Universal Search (2)

SES: The Power of Thumbnails and Images

According to Rebecca Lieb of the ClickZ Network, recent surveys show that video has a greater chance of being clicked if it has a thumbnail or image. These results are evident in the popularity of universal search. Rebecca advises marketers to take these statistics seriously and recommends posting related videos with each new video just as Greg Jarboe suggested. Get more from Rebecca Lieb and her take on SEO with blogs and feeds in the WebProNews interview from SES San Jose.

SES: Latest Trends in Advertising and Paid Search

According to the July search statistics from Hitwise, Google holds 70 percent of all searches, which is up 10 percent from last year. While universal search is partially responsible for this growth, it has also created additional challenges for advertisers. As a result, Heather Dougherty of Hitwise advises marketers and advertisers to look for opportunities with the other search engines and capitalize. Get much more from Heather in the WebProNews video from SES San Jose.

SES New York 2008: Amanda Watlington

Amanda Watlington, the Owner of Searching for Profit, talks with Mike McDonald at SES New York and lays out a road map for universal search. A few tips she gives are: evaluate your own SEO and be ruthless; take inventory of the assets you have; examine how good you are now and how good you [...]

SES New York 2008: Greg Jarboe

Greg Jarboe, the President and Co-Founder of SEO-PR, discusses universal search with Mike McDonald at SES New York. Jarboe explains how universal search is impacting ranking, reputation management, and the way we think about search results. He has found that “17% of normal searches turned up with a universal search result.” Find out more of [...]

SMX West 2008: Eric Enge

Mike McDonald of WebProNews sat down with Eric Enge the President of Stone Temple Consulting at SMX West in Santa Clara. Enge talks about universal/blended search with images containing graphical medical issues and how the search engines respond. He also gives his feedback on the conference in general. Watch the full interview, only on WebProNews.

SMX West 2008: Chris Smith

Chris “Silver” Smith the Lead GravityStream Strategist for Netconcepts spoke with Mike McDonald of WebProNews during SMX West 2008, in Santa Clara. Because universal and blended search has really taken off in the last couple of years, many discussions at the conference revolved around the topic. While this conversation was no exception, it did center [...]

SMX West 2008: Danny Sullivan

WebProNews had a nice chat with Danny Sullivan during SMX West 2008, in Santa Clara. Search Engine Land’s Editor-in-Chief discusses the show including the first ever search bowl. Universal or blended search were among the hot topics of the show and Sullivan explains how that came about.

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