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Posts Tagged ‘Usability’
Creating a Self-Service Sales Cycle
What happens if your onsite analytics look good, but you still aren’t drawing conversions? Bryan Eisenberg of FutureNow encountered that very situation when he was approached with a site that sells kayaks. He found that the problem was not with the individual pages on the site, but instead, with the actual process leading up to the conversion.
SES Chicago: Lesson in Google Website Optimizer
Google Website Optimizer is a great tool, but just like any other tool, it too has to be used correctly in order for it to work correctly. Kayden Kelly of Blast Advanced Media is an evangelist for Google Website Optimizer and believes the tool takes analytics to a whole new level that gets actionable data for clients. He lists five tips for getting started and using the tool.
SES Chicago: Ensuring Your Website Has a Clear Purpose
Website usability is one of those things that most companies know is important but put it on the back burner when comparing it with creativity and web design. The fact is that a lot of companies want their site to look so impressive and so unique that they leave out checking to see if a potential consumer can actually use it. Matt Bailey of SiteLogic Marketing advises companies to always conduct a “Mom Test” to get a true usability answer.
Small Business Marketing Unleashed: Matt Bailey
WebProNews Reporter Abby Prince spoke with Matt Bailey, the Founder and President of SiteLogic Marketing, at Small Business Marketing Unleashed in Texas. It’s no secret that Matt is an analytics man, and thankfully, he shares a few tips with us. He explains what a lot of people are doing wrong with analytics. Find out what [...]
SES Chicago 2007: Shari Thurow of Omni Marketing Interactive
While in Chicago at the 2007 Search Engine Strategies Conference, WebProNews spoke with Shari Thurow, the Founder and SEO Director for Omni Marketing Interactive. Thurow discusses usability and how a good design is nice, but it should not be the top priority. According to Thurow, if users aren’t performing the desired task, then it is [...]
SES San Jose: Matt Bailey on Usability
Matt Bailey of SiteLogic Marketing spoke with WebProNews about usability at SES San Jose. Bailey explains the relationship between usability and search, and tells how usability makes navigation easier for users. If consumers are getting what they want, they will buy more which will increase business sales. Check out more usability tips from Matt Bailey, [...]
Answers: How Should I Place Usability on my Site?
It’s pretty safe to say that all companies want their websites to be user friendly. But how can they do that? Check out the answer from Kim Krause Berg of Cre8asite Forum at the SES conference in New York, right here on WebProNews.
Video Length: 50 sec.
On Aesthetics and Usability in Design
In all facets of design, we’ve seen many variations on the notion of accessibility. While one medium evolves from the roots of another, certain ideals persist and others vanish. Sometimes, tradition impedes advancement… at others, ambition clouds solutions easily delivered through tried methods.
The Internet is a tangle of opinions on such issues. Even “standards” seem [...]