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Posts Tagged ‘User-Generated Content’
Consumer’s Role in Future of Advertising
Consumer generated media is present everywhere we turn. It’s a natural part of our society and a growing part of business practices, especially in advertising. Jimmy Wales, the Founder of Wikipedia, says this trend will only escalate in the future.
Embracing Customers Through Site Search
In the midst of this down economy, embracing your customers is more important than ever. Lauren Freedman of The E-Tailing Group tells Mike McDonald how merchants can make quick conversions through on site search and user-generated content. Lauren says to help the customer out by having sorts and guided searches on the landing page. Find out more from Lauren Freedman in the WPN interview at the 25th Annual ACCM Conference.
SMX West 2008: Andrew Goodman
Andrew Goodman, the Founder and Principal of Page Zero Media, spoke with our very own Mike McDonald at SMX West in Santa Clara. Goodman talks about the pros and cons of user-generated content and how to avoid copyright issues and duplicate content. Check out all the details right here on WebProNews.
SES San Jose: Matt McGee on User-Generated Content
At SES San Jose, SEO Manager of Marchex, Matt McGee spoke with WebProNews about the retail sector of user-generated content. In this day and age, consumers base decisions upon other consumer reviews. Hear all the details including the upside of negative reviews, only on WebProNews.