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Posts Tagged ‘video’
The Value of Video Branding
Although online video has been around for some time now, it has seen extensive growth in the past couple of years. Based on research from comScore, YouTube is even the second largest search engine following Google. According to Kevin Ryan, CMO of WebVisible, marketers have finally realized their need to utilize video.
Finding Marketing Value in YouTube
With more people being drawn to video content, everyone is trying to capitalize on video sharing sites such as YouTube. There is, however, one problem: it isn’t always easy. Greg Jarboe is hoping to help marketers in this area with his new book entitled: YouTube and Video Marketing: An Hour A Day.
What Comes Next in the Search Industry?
Although it will continue to evolve, the search industry is not going away. According to Rebecca Lieb of Econsultancy, we can expect to see many changes over time, but we should also be aware of the trends in the near future of search.
A Look into the Future of Search
The search industry is always changing as a result of advancement and development. In this video, Anne Kennedy discusses these changes and how they impact the future of search. Anne has examined the marketplace, researched Google’s investments, and studied how people use and access the Web. Based upon her investigation, she found that customers will look for products and services with video and Twitter. She also discovered that these actions would take place on mobile devices.
Mysteries of Online Video Revealed
Why is video so hot right now? According to Greg Jarboe of SEO-PR, the reason people are creating videos right now is because so many other people are as well. It is simply a chain reaction. In this video from SES NY, Greg discusses several topics and questions regarding video. Monetization is a hot topic surrounding video since many people struggle with it.
Linkscape: Making Valuable Link Data Available
Rand Fishkin and the SEOmoz crew have a new tool to add to their roster. Linkscape crawls the Web and allows access to link information on more than 30 billion web pages.
SES: The Power of Thumbnails and Images
According to Rebecca Lieb of the ClickZ Network, recent surveys show that video has a greater chance of being clicked if it has a thumbnail or image. These results are evident in the popularity of universal search. Rebecca advises marketers to take these statistics seriously and recommends posting related videos with each new video just as Greg Jarboe suggested. Get more from Rebecca Lieb and her take on SEO with blogs and feeds in the WebProNews interview from SES San Jose.
SES: Content And Metadata Are Key In Video Success
Although Video SEO is not completely new, it is still tricky. Matthew Scheybeler of Blinkx talks to WebProNews and gives a few helpful tips. First of all, Matthew recommends submitting a video sitemap to Google and the other search engines. According to Matthew, the most important factors for video SEO are good content and metadata. Find out more in the WebProNews interview with Matthew Scheybeler at SES San Jose.
SES: Get on Top of Video Distribution
After listening to a spirited musical intro from none other than Greg Jarboe of SEO-PR, WebProNews got him to tell his secret to video distribution. Greg explains how video optimization on your own website was enough in years past, but now in order to succeed you must distribute your optimized videos to sites like YouTube, Yahoo Video, and more. Get more details on that plus hear what you should ALWAYS include in a video, only in the WPN video from SES San Jose.
Video SEO, Activate!
It’s not enough to make a video, upload it to your site and wait for search engines to find it. Video and image search engine Pixsy’s Chase Norlin explains how producers can take a more active role in getting their video content to climb up the search results. RSS can help, and so can a good old-fashioned poke on the search engine shoulder.