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Posts Tagged ‘Viral Campaign’
SES Chicago: Ever Heard of Marketing Bird Poop?
It may sound crazy, but it worked and even went viral! Shizuka, a high-end beauty spa in midtown Manhattan, approached Bill Balderaz of Webbed Marketing in an effort to promote and market their company. The spa wanted to raise brand awareness, show how they were different, bring in new clients, and gain media attention. After examining the spa’s products, Bill and his crew discovered an ingredient that would create a lot of buzz… sterilized nightingale droppings, AKA bird poop.
SES Chicago: Getting Your Viral Campaign Going
Viral campaigns are a current trend that everyone wants to take part in, but launching a campaign is not something that people should take lightly. Not to give off the impression that viral campaigns are difficult, but they do require skillful planning and should not be conducted halfheartedly. Chris Winfield, the President of 10e20, gives a few recommendations when getting started with a viral campaign.