viral marketing

PubCon: “Blending” Viral Marketing into Your Marketing Strategy

Are you familiar with the ever-popular Will It Blend campaign from Blendtec? If not, you’re depriving yourself from one of the best viral marketing campaigns ever. George Wright, the Vice President of Marketing and Sales at Blendtec, gave a keynote at PubCon, in which he explained the strategy behind their campaign. In the above WPN video, Barry Schwartz of RustyBrick, Inc. tells how Blendtec had to go out on a limb to get their brand name out there.

Small Business Marketing Unleashed: Jennifer Laycock

The team behind Search Engine Guide and Small Business Brief organized the first ever Small Business Marketing Unleashed Conference in Houston, Texas. To wrap up the WebProNews coverage of the event, Reporter Abby Prince spoke with Search Engine Guide’s Editor in Chief, Jennifer Laycock. Jennifer talks about the positive response from the show and says [...]

SES New York 2008: Jeffrey Rohrs

Jeffrey Rohrs, the Vice President of Agency and Search Marketing for ExactTarget, talked to Mike McDonald at SES New York. Rohrs gives some tips for launching a viral campaign. He explains how you will fail more than you will succeed. He also describes a series of events ExactTarget has coming up called Route 1 to [...]

Episode 8: The Next Internet Millionaire

Episode 8 of The Next Internet Millionaire is now available and WebProNews has all the details. As the mystery of the e-commerce chips continue, contestants still face many challenges. This week Mike Filsaime gave an essential lesson on viral marketing. Check out the complete review from Reporter Abby Prince including which contestant is sent home, [...]

SES San Jose: Jennifer Laycock of Search Engine Guide

Editor-in-Chief of Search Engine Guide, Jennifer Laycock took time from her busy day to give a few tips to WebProNews at SES San Jose 2007. She gives tips regarding Viral Marketing and Content Marketing. Laycock also gave advice for people attending the conference. For more details keep watching WebProNews.

Answers: How Can Companies Use YouTube for Viral Marketing?

Find out how YouTube can be used as a great example of viral marketing from SiteLogic’s Matt Bailey at the 2007 SEW in Columbus, right here on WebProNews.
Video Length: 50 sec.

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