A brand is a vital part of your business. It not only makes your business unique, but it also establishes credibility. Which of the following choices is more important to a brand: (1.) Being visible to a lot of customers; or (2.) Engaging them? Tune in to the WebProNews video to find out what the experts thought, but don’t forget to let us know your choice by commenting or by emailing us at: videos@webpronews.com.

WebProNews Reporter Abby Prince had the opportunity to catch up with Wendy Piersall of sparkplugging.com at Small Business Marketing Unleashed. Wendy explains how she began her site as a hobby but how it has now turned into her primary business. She stresses the importance of having confidence in yourself and your endeavors because essentially, if you don’t believe in yourself, then no one else will either. Check out the full interview with Wendy Piersall right here on WebProNews. Stay tuned for more video coverage from Small Business Marketing Unleashed in Texas.