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Posts Tagged ‘web analytics’
Increasing Efficiency in Conversions
As a result of the trying economy, online business optimization firm Omniture has noticed several trends in its clients’ online efforts. As Chris Zaharias of Omniture explains, their customers have recently become much more concerned with optimizing their paid search campaigns.
Understanding Online Metrics
Although many marketing budgets are being cut tremendously as a result of the economic downturn, one area of marketing that is remaining strong is search marketing. The reason for this is because search marketing efforts are easily measured.
SES: Dealing With Bounce Rates, HIPPOs
And twelve minutes worth of more. In this WebProNews video Avinash Kaushik, author of Web Analytics: An Hour a Day, and Google Analytics group manager Brett Crosby, discuss their secret sauces for reducing bouncerates and upping conversions by using Web analytics. Stay tuned also Kaushik’s “secret report” and his definition of “hippo.”
Affordable Search Behavior Analysis
Seem impossible? According to John Marshall of Market Motive, search behavior analysis “on the cheap” is very achievable. In an interview with Mike McDonald at SES New York, John explains how using your own website data and analytics will give you an insight to behaviors all across the Web. Yes, it will take time, but [...]
Small Business Marketing Unleashed: Matt Bailey
WebProNews Reporter Abby Prince spoke with Matt Bailey, the Founder and President of SiteLogic Marketing, at Small Business Marketing Unleashed in Texas. It’s no secret that Matt is an analytics man, and thankfully, he shares a few tips with us. He explains what a lot of people are doing wrong with analytics. Find out what [...]
SMX West 2008: Jim Sterne
Mike McDonald of WebProNews spoke with Jim Sterne of Target Marketing at SMX West in Santa Clara. Sterne has written 8 books on Internet marketing and the latest is about Web metrics. Sterne is the producer of the annual eMetrics Marketing Optimization Summit www.emetrics.org and he also serves as one of the founders and chairman [...]
Shop.org: John Squire of COREMETRICS
WebProNews interviewed Senior Vice President of Product Strategy at CoreMetrics , John Squire at the 2007 Shop.Org Annual Summit. Squire talks with us about web analytics. He discusses what to look for when starting to approach analytics and the trends you should be looking for. Squire also mentions the guidelines of making sense of [...]
SES San Jose: Dan Robbins from CLICKTRACKS
WebProNews sat down with Director of Marketing for CLICKTRACKS, Dan Robbins at SES San Jose 2007. Robbins talks about analytics in general at CLICKTRACKS while discussing the company and their partners. He also discusses the ability to segment and the logistics of following email campaigns. For more details of Robbins’ interview, keep [...]
SES San Jose: Laura Thieme of Bizresearch on Web Analytics
WebProNews caught up with Laura Thieme of Bizresearch after her panel on Web Analytics & Measuring Success Overview. She spoke with us about where to start with web analytics, what to look for with bounce rates and more. To see what else Laura Thieme had to say about web analytics watch WebProNews.
Answers: How Do Web Analytics Improve Marketing?
Check out what Laura Thieme of Bizresearch had to say about improving marketing through web analytics at the 2007 SEW Live in Columbus, only on WebProNews.
Video Length: 32 sec.