» Web Content

Optimizing Large Scale Content Sites

TtaylorWPN — Wed, 30 Dec 2009 13:00:08 +0000

At the 2009 PubCon in Las Vegas, Mike McDonald talks with Ecordia’s Sean Jackson discusses some of the strategy and challenges involved with SEO for sites with massive amounts of content.

Ecordia had recently been working with PRNewswire, a site with over 5 million pages in the Google index. Optimizing a site with that kind of content volume can certainly be a daunting task.

Sean talks about the importance of coming into the project very early in the process. When dealing with sites that have this kind of volume the optimization project touches so many elements of the website. You have to be in sync with teams developing the site’s architecture, you have to understand the processes in place for the content management systems and how various other web teams within the organization will be managing both the creation of new content and the management of existing content.

Sean described one of the most primary considerations being that of looking at the site in terms of logical compartmentalized chunks. Sitemaps are limited to 50,000 URLs… so how do you handle a site with 5 million links? The solution is simple enough in concept, but requires a good deal of forethought and planning.

Answers: Writing Rules of Content?

admin — Fri, 11 May 2007 19:57:23 +0000

Everyone knows that Web content is different than regular text, but the issue lies in the process of writing for the Web. Find out the the Web writing rules straight from Ted Ulle of WebMasterWorld at Pubcon in Las Vegas 2006, only on WebProNews.

Video Length: 30 sec.

PubCon: Heather Lloyd-Martin On Web Content

admin — Wed, 15 Nov 2006 20:58:29 +0000

If you are having trouble writing quality content for your website, if the name Heather Lloyd-Martin, President of the North American leg of Success Works, doesn’t come to mind, you haven’t been doing enough homework. To say Martin is an authority in this particular area is quite the understatement. During the Las Vegas PubCon, I was lucky enough to secure an interview where she shared some of this knowledge. If you are having trouble creating effective web copy, the information contained within should go a long way in clearing up whatever confusion you are experiencing. Remember, if you have developed what you consider to be effective content, but aren’t getting the ranks you think you deserve, then take heed to what Heather has to say. It will serve you well.