He went on to say that they understand the importance of having their own YouTube channel. This allows brands to have control over the message they send out to the public. Another method for maintaining that control is hosting video on your own site, as we do here at WPN. With video hosting, there are costs involved as well as the need to provide high quality production to reinforce the brand.

Overall, people are beginning to take video a lot more seriously. Ryan still refers to the space as the “Wild Wild West” but says we are starting to see inklings of what it could look like in the future.

Kevin explains how SES attempts to be consistent and offer the “tried-and-true” information they always provide, but they also bring plenty of new ideas and concepts. According to Kevin, those of us closely involved in the industry often forget that new people are discovering this space everyday. Those people need to be educated on the basics.

SES is continuously looking for ways to cater to people’s needs. One such measure they took with the New York show was the expansion of Site Clinics into Extreme Makeovers.

For Kevin, key takeaways included a strong need to educate people on the basics before the advanced, a noticeable growth and interest in blended search, and the increasing popularity of social media. Kevin says social integration and personalization are key components and growth drivers for search to move forward.

As noted in our video coverage, we can agree with Kevin and say that social was definitely a significant theme at SES New York. What were your key takeaways from the show? Do you agree with Kevin or were there other topics that stood out to you?