http://videos.webpronews.com Fri, 10 Feb 2012 21:23:45 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://videos.webpronews.com/2008/08/keylard/ http://videos.webpronews.com/2008/08/keylard/#comments Fri, 22 Aug 2008 16:24:15 +0000 admin http://videos.webpronews.com/?p=880 Landing pages can make or break a site, and no one wants that second situation to occur.  In this interview with Mike McDonald, Frans Keylard, the director of optimization at Widemile, shares some tips that should help improve conversion rates.

]]> http://videos.webpronews.com/2008/08/keylard/feed/ 4 http://videos.webpronews.com/2008/06/conversions-arent-artsy-kinda-magic-stuff/ http://videos.webpronews.com/2008/06/conversions-arent-artsy-kinda-magic-stuff/#comments Wed, 11 Jun 2008 18:50:53 +0000 admin http://videos.webpronews.com/2008/06/11/conversions-arent-artsy-kinda-magic-stuff/ It’s not juju or mojo or voodoo or fairy dust that makes a search ad or landing page convert. It’s not a question of kittens versus dogs, or babies versus babes to connect on the right level with the right customer. Believe it or not, there’s a science behind it, with numbers and graphs and charts and stuff, or so says Widemile CEO Robert Berquist. He’s certain it’s possible to put the right message in front of the right people without, as Mike puts it, “artsy kinda magic stuff.”

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