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	<title> &#187; Will Chen</title>
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		<title>BlogWorld: Ideal Blogger/Corporation Relationship</title>
		<link>http://videos.webpronews.com/2008/09/blogworld-ideal-bloggercorporation-relationship/</link>
		<comments>http://videos.webpronews.com/2008/09/blogworld-ideal-bloggercorporation-relationship/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 14:39:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[BlogWorld Expo 2008]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Will Chen]]></category>
		<category><![CDATA[Bloggers]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Killer Aces Media]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA["Blogging is the most trustworthy marketing channel that marketing directors have at their disposal." As he stated those words, Will Chen of Killer Aces Media emphasizes the need for bloggers and corporations to have a positive working relationship. He suggests having a contract from the beginning that lays out guidelines the blogger should follow. Watch the WebProNews video as Will explains how copyright, marketing, and formatting guidelines should be addressed.]]></description>
			<content:encoded><![CDATA[<p>&#8220;Blogging is the most trustworthy marketing channel that marketing directors have at their disposal.&#8221; As he stated those words, <a href="http://www.wisebread.com/will-chen">Will Chen</a> of <a href="http://killeraces.com/">Killer Aces Media</a> emphasizes the need for bloggers and corporations to have a positive working relationship. He suggests having a contract from the beginning that lays out guidelines the blogger should follow. Watch the WebProNews video as Will explains how copyright, marketing, and formatting guidelines should be addressed.</p>
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