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	<title> &#187; Yahoo! Inc.</title>
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		<title>SES: Obtain High Performance Keywords</title>
		<link>http://videos.webpronews.com/2008/08/ses-overcome-obstacles-in-your-paid-search-campaign/</link>
		<comments>http://videos.webpronews.com/2008/08/ses-overcome-obstacles-in-your-paid-search-campaign/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 14:45:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Jason Dorn]]></category>
		<category><![CDATA[Keyword Strategies]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SES San Jose 2008]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[Mike McDonald]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[SES]]></category>
		<category><![CDATA[Yahoo! Inc.]]></category>

		<guid isPermaLink="false">http://videos.webpronews.com/?p=986</guid>
		<description><![CDATA[How do you do it? Jason Dorn of Yahoo! recommends beginning with your business and website. Jason tells WebProNews to evaluate performing keywords on your site before buying any new ones. Then move on to keyword selection tools, but be cautious in order to receive a profitable ROI. Find out more about keywords in the WebProNews video from SES San Jose.]]></description>
			<content:encoded><![CDATA[<p>How do you do it? <a href="http://www.searchenginestrategies.com/sanjose/jdorn.html">Jason Dorn</a> of <a href="http://www.yahoo.com/">Yahoo!</a> recommends beginning with your business and website. Jason tells WebProNews to evaluate performing keywords on your site before buying any new ones. Then move on to keyword selection tools, but be cautious in order to receive a profitable ROI. Find out more about keywords in the WebProNews video from <a href="http://www.searchenginestrategies.com/sanjose/">SES San Jose</a>.</p>
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		<title>SES: Prevent Click Fraud</title>
		<link>http://videos.webpronews.com/2008/08/owen/</link>
		<comments>http://videos.webpronews.com/2008/08/owen/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 15:26:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Erin Sheedy-Owen]]></category>
		<category><![CDATA[SES San Jose 2008]]></category>
		<category><![CDATA[Yahoo Interviews]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Click Fraud]]></category>
		<category><![CDATA[Mike McDonald]]></category>
		<category><![CDATA[SES]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[Yahoo! Inc.]]></category>
		<category><![CDATA[Yahoo! Traffic Quality Control Center]]></category>

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		<description><![CDATA[No one wants to be a victim of click fraud and Erin Sheedy-Owen of Yahoo! tells WebProNews how to prevent it from happening. She suggests (1) educating yourself on traffic quality, (2) analyzing traffic by using conversion tracking software packages, and (3) using the Yahoo! Click Filter Report to avoid invalid clicks. Erin also says to always examine sudden spikes in traffic and any unusual occurrences. To learn more, tune in to the WebProNews video from SES San Jose.]]></description>
			<content:encoded><![CDATA[<p>No one wants to be a victim of click fraud and <a href="http://searchmarketing.yahoo.com/trafficquality/index.php">Erin Sheedy-Owen</a> of <a href="http://www.yahoo.com/">Yahoo!</a> tells WebProNews how to prevent it from happening. She suggests (1) educating yourself on traffic quality, (2) analyzing traffic by using conversion tracking software packages, and (3) using the <a href="http://searchmarketing.yahoo.com/trafficquality/for_you.php#5">Yahoo! Click Filter Report</a> to avoid invalid clicks. Erin also says to always examine sudden spikes in traffic and any unusual occurrences. To learn more, tune in to the WebProNews video from <a href="http://www.searchenginestrategies.com/sanjose/">SES San Jose</a>.</p>
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