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Posts Tagged ‘Yahoo Panama’
Microsoft teams Search and Ad Platform Group, Terry Semel is Happy about Panama Performance, Yahoo Discards Clicks
Moves at Microsoft have put the Live Search and adCenter teams together in a newly formed Search and Ad Platform group. Microsoft’s Satya Nadella will run the group, taking over from former head of search Chris Payne, who is leaving the company. The struggling search side of Microsoft only holds about eleven percent of US [...]
The Panama Measure Is?
Yahoo presented its new ranking model to the search community three weeks ago. This model came with new advertising grouping, geo-targeting, and quality score features. ComScore stared measuring the week ending in February 4, 2007 before Panama’s launch. ComScore looked at the sponsored search click-through rates before Panama, and then the click-through [...]
Yahoo Panama Issue Explained
Yahoo’s Director of Public Relations for Search Marketing Gaude Lydia Paez called WebProNews yesterday in response to an earlier video and told us, ” The complaint cited by Florian Reichling is actually false”. Yahoo was frustrated that this story got widespread notice in the media because according to them, “it has nothing whatsoever to do [...]
Yahoo has high hopes for Panama
Today could be a major turning point in Yahoo’s history. Later today, the company will launch its new online advertising system, called Panama, for all of its ad clients. After a long period of testing, Yahoo will have a system that should help it battle Google for paid search dollars.
Yahoo has lagged far behind the [...]
A Deeper Look Into Yahoo! Panama
At this year’s Las Vegas PubCon, Yahoo! fully unveiled its new “Panama” search marketing platform. Mona Elesseily of Page Zero Media stopped by to chat with Mike McDonald of WebProNews about Panama and what changes and additions advertisers can expect from the new software. Mona is one of the preeminent authorities on the Yahoo! [...]