iEntry 10th Anniversary
RSS
Feedback-
RSS Feed
Subscribe to our feed.
Pages
-
Categories
Posts Tagged ‘yahoo’
Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an effort to re-shape the Internet giant’s image. WebProNews caught up with David Roth, the Director of Search Marketing at Yahoo, to talk about the re-brand and specifically, the paid search element of it.
How Yahoo’s Giving Advertisers More Control
At the recent SMX conference, WebProNews talked with Yahoo’s David Miller about the company’s paid search efforts in terms of what the company has in the pipelines for conversion improvement, user control, etc.
Surprise Announcements from Search Engines
Each conference has its share of announcements, but SMX East had a couple of surprise revelations directly from the search engines. The first announcement pertains to the canonical tag that WebProNews first told you about in February of this year.
Inside the World of Yahoo! SEO
Did you ever wonder how SEO/SEM was done for a large company with multiple properties? Put your speculations to rest and meet David Roth, the Director of Search Marketing at Yahoo! His job is to organize and manage the marketing of the 15 different properties in the U.S. as well as the global SEO practices for the company.
And Then There Were Two
Yahoo and Microsoft have finally partnered in a search agreement. A deal has been anticipated ever since Microsoft tried to buy Yahoo for 44.6 billion in early 2008. This current proposed deal however, looks nothing like that original offer. The companies have not disclosed all financial terms of the deal, but it does not appear that Yahoo received any upfront payment.
Is the Search Industry Heating Up?
A lot has been happening in the search industry over the last year. Google is still the dominant player, but Yahoo and Microsoft are still fighting for the top. Is there hope for the other engines?
The Secret to Outranking Your Competitors
Title tags, inlinks, meta tags, and keywords are all important elements of search engine optimization. But in order to really stand out and outrank your competitors, you have to do more.
SMX West: What Searchers Want
As searchers, we all have frustrations when we search. That’s why Yahoo conducted a study to better understand our search behavior. In this video, Larry Cornett of Yahoo tells us about their study as well as what they found out.
SMX West: John Battelle Predicts the 2009 Search Industry
Predictions are exciting. They’re even better when they come from a credible source, someone such as John Battelle. He has been giving yearly predictions on the search, technology, and media industries since 2004 and has been quite accurate. WebProNews caught up with Battelle at SMX West and asked him about a few of his predictions for 2009.
SMX West: Search Engines Chasing ‘Real-Time’ Search
When Danny Sullivan speaks, the search industry listens. The search pioneer gave an intriguing keynote speech at SMX West in which he compared the three major search engines to his kids. In this video, Danny explains how he has unconditional love for his children even when they disappoint him. The same idea is present with the search engines because he still loves and uses them even though they disappoint him also.