Newsletter Archive: 2015

Watch This If You Want To Capitalize On One Of Google's Newest Ranking Signals
Earlier this year, Google announced two major pieces of news with regards to how it ranks search results on mobile devices. The one that got the majority of industry coverage was related to the mobile-friendliness of sites. The other was that Google started using app indexing as a ranking signal, and has even expanded that signal since the initial announcement.

Date: 08-28-2015
Google Unveils OnHub Router To Make Wi-Fi Less Annoying
Google has partnered with TP-LINK on a new router called OnHub aimed at simplifying Wi-Fi and making it less annoying. According to Google, it gives you fast, easy, secure Wi-Fi as opposed to "unplugging and re-plugging cords, trying to decipher blinking lights, or contemplating a call to customer support."

Date: 08-21-2015
Email Marketing for Creative Professionals
Seamlessly create template libraries for your clients with your own designs, easily add video and other interactive features and manage all client accounts from one central location.

Date: 08-20-2015
Bing Ads Gets Accounts & Billing Improvements
Microsoft announced that it's making some changes to accounts and billing for Bing Ads. It's all in direct response to advertiser feedback.

Date: 08-14-2015
Google Talks 'The Most Important Growth Metric' For Your App
Google released a new video in which Max Sack from Google Admob talks about the most important growth metric for your app.

Date: 08-07-2015
Google Launches New Dynamic Search Ads
Google's Dynamic Search Ads product (DSA) has been around for three years, but on Monday, Google announced a major revamp. The new version is immediately available to all advertisers.

Date: 07-31-2015
YouTube Launches 360 Degree Video Ads
Google just announced the launch of 360 degree video ads on YouTube.

Date: 07-24-2015
eBay Just Gave Sellers A Helpful New Report
The report lets sellers sort transaction defects by program, evaluation period, and defect type. eBay says this paints a clearer picture of areas that require attention.

Date: 07-17-2015
HGTV Co-Founder Susan Packard Talks Business At Google
Google recently released an "At Google" talk from Susan Packard, the co-founder of HGTV, who recently wrote the highly rated book New Rules of the Game: 10 Strategies for Women in the Workplace.

Date: 07-10-2015
Here's Your Chance To Learn Google Tag Manager
Google has a new training course available for marketers, analysts, and developers aimed at teaching them about Google Tag Manager and how it can simplify tag implementation and management. It's the latest addition to the company's Analytics Academy learning program.

Date: 06-26-2015
Salesforce Unveils 'Wave Analytics' Application
Back in October, Salesforce announced Wave, the Salesforce Analytics Cloud, marking the company's entry into the $38 billion analytics market. On Thursday, it unveiled its first Wave Analytics App, Sales Wave Analytics.

Date: 06-19-2015
Google Brand Lift Now Looks At Consideration, Favorability, Purchase Intent
Google announced that it is expanding Brand Lift, which helps marketers measure the effectiveness of display and video campaigns using survey and search data collected from targeted audiences, to include some new stuff.

Date: 06-05-2015
Google Webmaster Tools Changed To Google Search Console
Recognizing that a lot of different types of people use Webmaster Tools beyond just traditional webmasters, Google has decided to rebrand its popular product to reflect that. From now on, Google Webmaster Tools will be known as Google Search Console. Here's the logo:

Date: 05-22-2015
This Is What 90% Smartphone Penetration Looks Like
ComScore just released a new report on U.S. smartphone penetration – or, if you don't like the sound of that, call it the percentage of a certain market using smartphones.

Date: 05-15-2015
Google Shows Off New AdWords Formats, Tools
Google made a bunch of AdWords announcements at an AdWords event on Tuesday. The event, which was streamed live on the Internet is available to watch in its entirety here:

Date: 05-08-2015
PayPal Extends One Touch Payment Feature To Web
PayPal announced the launch of One Touch for Web, enabling users to pay for things around the web without user IDs and passwords after their first login. The feature was first launched on mobile devices back in August.

Date: 05-01-2015
Bing Copies Pinterest's Approach To Image Search
Last week, Bing announced a redesigned image search experience across both desktop and mobile. The changes, it says, will result in more traffic to websites. In fact, it suggested that site will not only get more traffic, but higher quality, targeted traffic.

Date: 04-24-2015
Google Panda Update MIA For About Six Months
What happened to the Google Panda update? It seems to have gone missing for about six months after Google last officially confirmed a refresh in September. Those keeping track indicate that it hasn't been updated or refreshed at all since October (the company had said it would be a slow rollout in the first place).

Date: 04-17-2015
Video in Email Marketing - Free Trial
When businesses included video in an email they saw an increase in click through rates of 200% to 300%.

Date: 04-16-2015
Amazon Gives Its Machine Learning Capabilities To Developers
Amazon is giving its machine learning capabilities to developers as an Amazon Web Services offering. According to the company, it makes it easier for developers to use historical data to build and deploy predictive models, which can be used for things like detecting problematic transactions, preventing customer churn, and improving customer support.

Date: 04-10-2015
Amazon Dash Button Appears To Not Be A Joke
About a year ago, Amazon unveiled the Amazon Dash, a way for people to add items to their shopping lists from their homes by scanning them with the device or using the microphone to tell it what they need.

Date: 04-03-2015
Google Says More About Mobile-Friendly Ranking Signal
About a month ago, Google announced that it would begin using mobile-friendliness as a ranking signal starting on April 21. This gave webmasters some time to prepare to avoid potentially devastating effects in search results. This is a major update considering that people are only searching Google more frequently from their mobile devices.

Date: 03-27-2015
What To Expect From Skype For Business
Back in November, Microsoft announced that Lync would become Skype for Business, and that it would come with a new client experience, new server release, and updates in Office 365. While Lync already gave users instant messaging and Skype audio calling, the new offering would add video calling and the Skype user directory, so you can call any Skype user from any device. Microsoft is now talking about the next steps in the transition.

Date: 03-20-2015
Here's An Hour of Google Helping Small Businesses
If your'e a small business still trying to navigate this thing we call the web and to figure out how to best get Google to treat your site well, you might want to watch the latest video from the Google Webmasters YouTube channel.

Date: 03-13-2015
Instagram Just Gave Brands a New Photo Feature That Regular Users Would Love
Instagram is testing a new way for brands to deliver ads on the network, and it's something that the average user would probably kill to have access to.

Date: 03-06-2015
Improvements Facebook Has Made On Its Way To 2 Million Active Advertisers
Facebook announced that it has reached over two million active advertisers, up from 1.5 million about half a year ago and 1 million a year-and-a-half ago.

Date: 02-27-2015
Video Email Marketing - Free Trial
When businesses included video in an email they saw an increase in click through rates of 200% to 300%.

Date: 02-26-2015
Pinterest For Business: What Works Best
We've been talking a lot lately about optimizing for Pinterest search. Pinterest is, after all, the second leading driver of social media traffic referrals according to Shareaholic, and it has been significantly improving its search experience.

Date: 02-20-2015
Here's What Netflix's New Official Instagrammers Are Doing
Back in September, Netflix announced that it was looking for "Grammasters" to become its official Instagrammers to travel around and shoot famous TV and movie locations for the official Netflix Instagram account.

Date: 02-13-2015
Twitter Advertising Just Got Easier For SMBs
Twitter just announced a new ad offering aimed at small and medium-sized businesses. It's called Quick Promote, and lets advertisers promote their best performing tweets from the Tweet Activity dashboard.

Date: 02-06-2015
7 Days of Complimentary Downloads: 250,000 Graphics, Icons, Infographics and more
To create awareness for GraphicStock, they are giving away 7 days of complimentary access to download anything you want from over 250,000 images, icons, vectors, textures, backgrounds and more.

Date: 01-13-2015